iTrain appoints Sarah Blair as Head of Transformation to lead AI services

Technology adoption specialist iTrain has announced the appointment of Sarah Blair as Head of Transformation, where she will lead iTrain’s portfolio of AI services. Her appointment reinforces the company’s continued investment in AI adoption and organisational change support for law firms, helping clients realise greater value from their AI investment.

Sarah joins iTrain at a point when many UK law firms are working through what AI adoption looks like in practice. Tools are now widely licensed across the sector, and firms are increasingly focused on consistent use across teams, with the right governance, the right skills, and the right support in place to make adoption stick. To address this, iTrain are building on their AI training expertise and developing a programme to support firms through all stages of AI maturity.

iTrain has always taken the view that technology change is, first and foremost, about the people who use the technology. Sarah’s appointment and her human-centred approach are a natural extension of that into the AI work clients are increasingly asking iTrain to support.

iTrain’s AI adoption framework is delivered across three pillars: Foundations, Skills and Embedded Adoption. It focuses on the firm’s business goals, the day-to-day work of its people, the judgement they apply, and the professional responsibilities they carry. The courses demonstrate where AI can add value within that context, with governance acting as an enabler.

In a regulated profession, accountability ultimately sits with the lawyer and the firm, and the approach is built around that reality from the start. The framework is structured so that leadership teams, IT directors and innovation leads can engage at the level that suits their firm, from focused leadership briefings through to longer-term embedded adoption partnerships.

Sarah brings 27 years of experience in UK legal services, including senior roles as IT Director, Director of Technology and Transformation, and Chief Transformation Officer. She also chairs the Law Society of Scotland’s LawTech Advisory Board, giving her a clear view of where the profession is heading and what firms need to be ready for.

Sarah Blair said: “AI adoption is about far more than the technology. Most of the organisations I speak to have already invested in the tools – the real work now is helping people use them well. That means building confidence across teams, putting the right governance and support in place, and making sure adoption sticks so firms can realise the benefits and leverage AI effectively. I’m excited to be joining iTrain at such an important time. They put people at the heart of their services, going well beyond technical training.”

Dorigen Sykes, CEO at iTrain, added: “We are delighted to welcome Sarah to iTrain. She brings a rare combination of deep operating experience inside a law firm, leadership credibility, and a thoughtful, people-centred approach to AI adoption. Demand from our clients is growing quickly, and Sarah’s appointment gives us a strong foundation to support them as they move from early interest in AI to confident, sustained adoption.”